Guide to the Digital Analytics Program

Agencies should use web analytics to better understand user behavior for the purpose of improving public-facing websites and digital services.

Federal agencies are required to participate in the Digital Analytics Program (DAP). Learn more about the requirements for delivering a digital-first public experience to understand the policy framework in 21st Century Integrated Digital Experience Act and OMB Memo M-23-22.

DAP offers a web analytics tool, training, and support to federal agencies. The program is a shared service provided by the Technology Transformation Services (TTS) at the U.S. General Services Administration (GSA).

Participation in DAP does not preclude you from using other web analytics services.

DAP provides federal agencies with:

• Free web analytics tools for public-facing federal websites that are comprehensive and easy-to-use
• Scalable infrastructure for measuring a broad range of .gov sites (large and small)
• Training on analytics tools and reporting
  • View upcoming trainings and talks »
  • View past recorded trainings »
  • Ongoing help-desk support around implementation, data, and reporting

Get insights across agencies

Want to see how many people are on government websites right now? Take a look at the analytics.usa.gov dashboard, which delivers a governmentwide view of how the public interacts with federal websites.

A screenshot of the analytics.usa.gov homepage